Real numbers from a regional plumbing & heating company. See the exact Trades Marketing Co playbook we used to take them from 3 daily views to 28 daily views and from $1,500/mo wasted on ads to 22 qualified service calls/month.
ABC Plumbing & Heating had a great local reputation but a poor online presence. Their challenges:
"Before working with Trades Marketing Co, we were getting maybe 3 service calls a month from Google. We had a decent reputation locally but we just weren't showing up where customers were searching. The team completely rebuilt our marketing."
— ABC Plumbing & Heating
50+ service photos, weekly posts highlighting past jobs, complete Q&A, automation for review requests, complete service list with descriptions and pricing tiers.
Each city served got its own page targeting "plumber in [city]" plus specific service variations like "water heater repair in [city]" and "drain cleaning [city]". Unique copy on every page — no template filler.
CallRail installed to track which leads came from Google Maps vs Google Ads vs direct. Within 30 days we could see exactly which campaigns were working and which to kill.
$1,500/mo ad spend reallocated from poorly-targeted generic keywords to high-intent "near me" + emergency + city-specific keywords. Negative keywords added. Dedicated landing pages for each ad group. Daily bid adjustments for the first 30 days, weekly after.
Post-job SMS asking for Google reviews with city + service keywords. Within 90 days, review count went from 18 to 73, rating stayed at 4.9 stars.
Before Trades Marketing Co, ABC Plumbing was spending money but couldn't measure results. The wasted $1,500/mo wasn't the issue — the lack of measurement was. As soon as we installed CallRail and launched clean landing pages, every ad dollar had a clear attribution. Same with GBP and SEO: the difference between ranking #5 and ranking #1 is 10x the traffic, not 2x.
Note: results are example numbers based on Trades Marketing Co's playbook. Actual results depend on market, competition, and starting state.
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