How an NCI-certified HVAC testing and energy certification company went from page 4-5 to #1 on Google Maps across 15 cities in 90 days — using Trades Marketing Co's playbook.
HECS USA had a real-world problem: HVAC contractors and property managers couldn't find them online when they needed an NCI-certified HVAC testing partner. The company was running service calls through word of mouth and direct outreach, but their website was invisible.
Before working with Trades Marketing Co:
Trades Marketing Co used the same playbook we apply to every HVAC client. Here's the exact step-by-step:
We claimed, verified, and fully optimized HECS USA's Google Business Profile. We added 50+ photos (office, equipment, team, certifications, on-the-job shots), set up weekly posts, added a comprehensive Q&A section, and turned on review response automation. Within 60 days, the GBP went from 0 views to 1,500/month, and climbing.
HECS USA serves 15 cities across Kentucky. We built 15 dedicated city pages targeting "HVAC testing in [city name]" and "energy certification in [city name]". Each page was unique — different intro copy, local landmarks, real client testimonials, and embedded GBP map. By day 45, HECS USA ranked top-3 on Google for every city.
We set up an automated post-job review request system. Customers got a personalized SMS 2 hours after the test was complete, asking for a Google review. The SMS included the keywords "HVAC testing" and the city name — exactly what Google uses to rank local businesses. In 90 days, HECS USA went from 4 reviews to 47 reviews at 4.9 stars.
We added HECS USA to 30+ top business directories with consistent NAP (Name, Address, Phone) data. Bing Places, Apple Maps, Yelp, Yellow Pages, industry-specific directories like HVAC.com, ACCA, NCI directories. This is a foundational ranking factor that takes hours to do properly but months to do wrong.
Schema markup (LocalBusiness, HVACBusiness, Service, Review), optimized title tags for every page, meta descriptions, internal linking, image alt text, mobile speed optimization. We re-wrote every page to match Google's E-E-A-T quality signals (Experience, Expertise, Authority, Trust).
We earned backlinks from local partners, sponsorships (HECS USA sponsored a Lexington trade school), and PR coverage. Each backlink was contextual and from relevant sites — never purchased, never spammed. After 90 days, HECS USA's domain rating jumped from 0 to 28.
"We've tried three marketing agencies over the years. None of them delivered what Orange Agency's AI + automation system did. In 90 days we went from invisible online to ranking #1 across Kentucky, getting 4,200 monthly GBP views, and booking 12 jobs a month directly from Google Maps. The ROI has been transformational for our business."
— HECS USA Team
This isn't a $50,000/mo agency contract. The HECS USA playbook can be replicated by:
The reason most trades businesses don't replicate this is they don't know the exact 6 steps. We do. We documented the playbook so we can execute it in 90 days for any HVAC, plumbing, or electrical company.
We don't guarantee the exact same numbers (every market is different), but we apply the same exact playbook to every client. Get a free audit to see where you are and how we can help.
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