Local SEO, Google Ads, Google Business Profile, storm response, insurance claim funnels, and web design built for roofing companies. We book signed contracts, not impressions on a dashboard nobody opens.
Roofing is unlike any other trade vertical. Plumbers, HVAC techs, and electricians all service a customer's existing home and earn repeat business. Roofing companies replace a system every 15-30 years. Most of your customers will buy a roof once, maybe twice in their lifetime. That changes how you market.
Roofing customers fall into two categories: insurance-driven and retail-driven. Insurance customers had a storm event, filed a claim, and need a contractor who can meet the adjuster, document damage properly, and run a quality install. Retail customers have an aging roof, are researching replacement costs, and want a trustworthy contractor with strong reviews and clear pricing. Both segments need different marketing.
Storm-driven leads spike on hail and high-wind events and decay within 30-90 days. A hailstorm in your service area can produce 100+ inspections in 14 days if you respond correctly, and zero if you do not have a storm response playbook. Roofing marketing without a storm playbook leaves money on the table every storm season.
City-level ranking for "roofer {city}", "roof replacement {city}", "hail damage roof repair {city}", "roofing company near me". Hub-and-spoke content, GBP optimization, citation cleanup, review velocity across Google and BBB.
Search campaigns targeting high-intent roofing queries. Storm surge campaigns activated the day after hail/wind events. Service-specific landing pages for replacement, repair, commercial, and insurance. Negative keyword lists covering "DIY", "free", "training", and other non-buyer terms.
Complete profile with service area, primary category Roofing Contractor plus 4-6 supporting categories (Roof Inspector, Gutter Installer, etc.), weekly Google Posts, monthly photo uploads showing completed jobs, Q&A seeded with common roofing questions, reviews with responses within 48 hours.
Review request automation sent at job completion. Negative-review interception with a private feedback form. Review response templates optimized for local pack ranking. Targeting 12-25 new Google reviews per month. BBB and manufacturer rating integration (GAF, CertainTeed, Owens Corning).
Storm response playbook: tracking NOAA storm reports and hail swaths daily. Pre-built landing pages ready to flip live the day after an event. Direct mail to affected zip codes within 48-72 hours. Door-knock canvassing routes pre-mapped per storm path.
Funnels built for the insurance process: claim filing guidance pages, adjuster FAQ content, supplemental-claim explainer pages, insurance company partnership content. Targets the policyholder searching "does insurance cover roof replacement" and "how to file a hail damage claim".
Conversion-optimized roofing websites on Cloudflare Pages. Sub-1-second load, mobile-first, schema-rich, click-to-call prominent on every page. Service-area pages for every city. Storm-mode pages activated during hail events.
Service pages, city-state hubs, blog content targeting informational queries ("how long does a roof last", "architectural shingles vs 3-tab", "GAF Timberline HDZ review", "signs of hail damage on roof"). 1,500-2,500 words per page with real project photos.
"Roofer near me" is the highest-volume, highest-conversion roofing query. Insurance claim customers, retail replacement customers, and repair customers all search variations of this term. Winning the local 3-pack for that query is the difference between 15 booked inspections per month and 100+.
Local 3-pack ranking depends on three things in 2026: distance from searcher, GBP completeness and activity, and review count and velocity. Distance is fixed. The other two are within your control. We optimize GBP weekly, run review-velocity campaigns targeting 12-25 new reviews per month, and build city pages that prove local authority.
Storm-driven leads are 60-80% of insurance restoration revenue in hail-heavy markets. A 1.5-inch hail swath crossing your service area is the difference between a slow month and the best month of the year. The roofers who respond within 24-48 hours win the lion's share of the inspections.
Storm playbooks include: NOAA storm report monitoring, hail swath mapping via independent verification services, pre-built landing pages and ad groups ready to flip live, direct mail templates for affected zip codes, door-knock canvassing routes, and GBP posts that activate within hours. Roofers without this playbook miss every storm.
An insurance claim customer is not a retail customer. They have already filed (or are about to file) a claim, and they need a roofer who can navigate the adjuster visit, document damage, write an estimate the carrier will accept, and supplement when the initial scope is wrong. Marketing to this customer means content that addresses the insurance process, not just the roof.
Pages that convert insurance customers: claim filing guidance, adjuster FAQ, supplement-claim explainers, before/after photo galleries with insurance claims noted, customer testimonials from insurance claim customers. Each piece of content moves the prospect further along the trust ladder.
Top-ranked roofing companies in local 3-pack average 12-25 new Google reviews per month. That is not luck; it is a system. Text message sent within 1 hour of job completion. Direct link to GBP review form. Follow-up if no review by day 3. JobNimbus, AccuLynx, and Roofr integrations handle this automatically.
For roofers still on spreadsheets: we set up a 30-second CSR workflow per completed job. Your office staff don't add work, they add a click. Review velocity compounds: more reviews push you up the local 3-pack, which produces more calls, which produces more jobs, which produces more reviews.
We do not run campaigns for roofing material manufacturers. We do not serve GAF, CertainTeed, Owens Corning, IKO, or TAMKO directly. We serve the contractors who install those materials for end consumers and insurance carriers.
We do not dispatch roofers. We do not answer your service line. We do not sell your jobs. We do not meet adjusters on your behalf. We do the marketing so your phones ring, your inspection calendar stays full, and your close rate holds steady.
We do not promise #1 rankings in 30 days. Local SEO takes 60-180 days to show measurable movement in competitive metros. Storm-driven paid spend moves faster but cannot be predicted. We promise real reporting on booked inspections, signed contracts, and a cost-per-signed-contract you can defend in a P&L meeting.
Residential asphalt shingle replacement is the bulk of roofing marketing, but several sub-niches have their own dynamics.
Storm restoration and insurance work. Hail and wind damage claims, supplement-billed work, retail-conversion follow-ups. The marketing is event-driven and requires a fast-response playbook. Storm restoration businesses profit from rank-one positions on "hail damage roof repair near me", "storm damage roofer", and "insurance roof replacement".
Residential replacement specialists. Architectural shingle, designer shingle, metal, tile, slate. Higher-ticket work ($12K-$80K per project) with longer consideration cycles. Marketing targets informational queries ("architectural shingles vs 3-tab", "metal roof cost", "GAF Timberline HDZ review") and manufacturer certification content (GAF Master Elite, CertainTeed Select ShingleMaster).
Commercial roofing. TPO, EPDM, modified bitumen, built-up roofing, metal retrofits. The buyer is property managers, facility directors, and building owners. Marketing is relationship-driven and less Google-Ads dependent than residential. We focus on credibility content (case studies, manufacturer certifications, response time) and direct outreach to commercial property management companies.
Roof repair specialists. Leak repair, flashing, ventilation, gutter work. Lower-ticket service ($300-$2,500 per call) with high call volume. Marketing targets emergency queries and 24/7 availability. Repair businesses profit from rank-one positions on "roof leak repair", "roof flashing repair", and "emergency roofer".
Gutter and exterior services. Seamless gutters, gutter guards, soffit, fascia, siding. Often bundled with roof replacement. Marketing here supplements roof replacement funnels with maintenance and protection content. Adds $1K-$8K to the average residential roofing project.
Solar and roofing hybrids. Companies that bundle roof replacement with solar installation. Marketing targets both roof replacement buyers and solar buyers, with content positioning the bundle as a single project. Higher-ticket ($30K-$100K+) with longer sales cycles.
Most roofing companies underestimate the cost of bad marketing. A roofer spending $2,000/month on ads with no tracking gets a busy owner and zero data on which storms produced signed contracts. A roofer spending $4,000/month on tracked campaigns with storm surge capability knows exactly which keyword, which storm, and which zip code produced signed contracts.
The right baseline for a mid-size roofing company in a mid-size metro: $3,000-$6,000/month for full-stack roofing marketing. Storm-heavy markets (Dallas, Denver, Oklahoma City, Atlanta, Phoenix): $5,000-$12,000/month is realistic at full scale, especially during peak hail season (April-September). Storm surge spend is typically separate from baseline retainer and activated by event.
Roofing marketing retainers typically run $2,000-$8,000 per month for evergreen marketing. Storm season adds surge spend on Google Ads, direct mail, and canvassing. Starter covers local SEO and GBP. Growth adds Google Ads and storm response. Pro adds paid social, content, canvassing integration, and dedicated strategy. Most mid-size roofing companies in mid-size metros spend $3,500-$5,500/month for full-stack marketing, with separate storm surge budget during hail season.
Storm damage leads come from a 4-channel system: (1) Google Ads targeting "hail damage roof repair near me" and "storm damage roofer" the day after an event. (2) Google Business Profile updates with storm-specific photos and posts. (3) Direct mail to affected zip codes within 48-72 hours of the storm. (4) Insurance company partnerships and adjuster referral pipelines that compound over years. Door-knock canvassing adds a 5th channel for companies with field sales teams.
Roofer local SEO shows measurable improvement in 60-120 days in smaller markets and 4-8 months in larger metros (Dallas, Atlanta, Denver, Phoenix). Keywords like "roofer near me" take 90-180 days. Keywords like "hail damage roof repair [city]" can rank within 30-60 days if the storm is recent and content is shipped fast. Storm-tied queries move faster than evergreen because intent spikes. We ship content weekly and report ranking movement monthly.
Both, and roofers have a third option most trades do not: storm-tied paid spend. Run Google Ads continuously for evergreen queries like "roof replacement cost" and "roofing company near me". Surge Google Ads the day after hail or wind events in your service area. SEO compounds over months for non-storm replacement and repair queries. Plan on 90 days before judging evergreen channels and 24-48 hours for storm surge campaigns.
Complete roofer GBP: full street address with service area defined by city or zip, hours with 24/7 storm line if offered, primary category "Roofing Contractor" plus 4-6 supporting categories (Roof Inspector, Gutter Installer, etc.), weekly Google Posts including storm updates, monthly photo uploads showing completed jobs and crews, Q&A seeded with hail/wind questions, reviews with responses within 48 hours. GAF Master Elite, CertainTeed Select ShingleMaster, and similar certifications should be listed. We audit GBP profiles as part of every free consultation.
Yes. 80%+ of roofing customers research online before requesting an inspection, including insurance claim customers who check multiple roofers before calling. A roofer without a fast, mobile-optimized site with insurance claim guidance loses leads to competitors. We build roofer sites on Cloudflare Pages with sub-1-second load times, click-to-call, and storm-mode landing pages that activate during hail events. Site speed alone can mean 20-40% more booked inspections.
ROI is booked inspections times close rate times average ticket. We track calls via call tracking numbers, form submissions, GBP calls, and door-knock canvassing integration. Every campaign reports on cost per booked inspection and cost per signed contract. Monthly reports break down dollar value of every channel including storm surge spend. Storm events get their own ROI report separate from baseline marketing. Storm surge ROI is judged within 30-90 days of the event.
Currently we serve US and Canada. Roofing companies in English-speaking markets outside North America can be accommodated case by case; pricing adjusts for currency. We do not serve continental Europe or non-English markets at this time. If you operate across multiple US states, we serve all 50 and can localize per state licensing rules and insurance carrier variations.
30-minute call. We review your GBP, your site, your current ad spend, your storm readiness, your review velocity, and your top 3 competitors in your service area. You leave with a prioritized 90-day plan and a storm response playbook, whether or not we work together.
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