Bluefield Electrical Case Study: Doubled Service Calls in 90 Days
How a regional electrical contractor used the Trades Marketing Co playbook to rank #1 for "electrician near me" across their entire service area and double their booked service calls.
The Challenge
📉 Not ranking on Google for "electrician near me" in any of their 6 service cities
📉 Google Business Profile unoptimized (24 total reviews, no posts, no photos)
📉 Spending $800/mo on Google Ads but couldn't attribute calls to specific cities
📉 Almost no referral partnerships with local businesses
What We Built
Google Business Profile overhaul — claimed, verified, 60+ photos, weekly posts, full Q&A, service list with descriptions
6 city pages — each unique, with embedded map, neighborhood info, customer testimonials
On-page SEO — schema markup for LocalBusiness + Electrician + Service + Review
5-10 reviews/month — automated post-job SMS request with city + service keywords
Topical content — 4 cornerstone blog posts covering EV chargers, panel upgrades, generator installs, smart home wiring
90-Day Results
Page 4 → #1
Google Maps ranking across 6 cities
24 → 89
Google reviews (4.8 stars)
8 → 22
Qualified service calls per month
$11K
Additional monthly revenue from new service calls
The Direct Quote
"Before Trades Marketing Co we had a decent reputation but no online presence. Now we're the first result when anyone in our area searches for an electrician. Our phone rings every day from new customers. The system works."
— Bluefield Electrical owner
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