Summit Roofing Case Study: 4x Lead Growth in 90 Days

How a regional roofing company used Trades Marketing Co's playbook to quadruple their monthly qualified leads and establish themselves as the go-to roofer in 3 counties.

Quick Facts

Industry: Roofing & Storm Damage Repair
Location: Multi-county regional (after hail storm)
Starting state: Page 2-3 ranking, 0 storm-damage funnel, $1,200/mo wasted on generic Google Ads
90-day result: Top 3 Google Maps ranking, 4x lead flow, $18K/mo additional revenue

The Challenge

📉 Page 2-3 ranking for "roofer near me" — invisible to most searchers
📉 Generic Google Ads that didn't differentiate emergency vs. quote leads
📉 No system to capture storm-damage leads (free money left on the table)
📉 Customers couldn't easily find reviews + project photos

What We Built

Storm-damage GBP optimization — added insurance-claim keywords, "24/7 emergency" badge, before/after photos
Service-area pages — built 4 county pages + 12 neighborhood pages with hail-damage keywords
Storm-season Google Ads — separate campaigns for emergency repair, insurance claim, full replacement
Lead-form automation — every form triggers SMS + email follow-up within 60 seconds
Reputation system — automated review request with "roof replacement [county]" + service keywords

90-Day Results

Page 2 → #1

Google Maps ranking across 4 counties

5 → 47

Qualified leads per month

Return on ad spend (Google Ads)

$18K

Additional monthly revenue from new leads

The Direct Quote

"After the big hail storm last fall, we expected our phones to ring. They didn't — because we weren't showing up on Google. Trades Marketing Co fixed our GBP, launched a storm-damage ad campaign, and we were the busiest roofers in town. The system paid for itself in the first 3 weeks."

— Summit Roofing owner

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